I've spent over twenty years working across technology, startups, and human development. I've led design at Google Switzerland, shaped product strategy at Consensys MENA, and co-founded Mamo, a DFSA-licensed fintech. I've also been an Acumen Global Fellow, working on financial inclusion through microfinance in rural Asia.

Today I work with founders and companies on AI product strategy, experience design, and design leadership. I also advise on design team culture and organisation design, and invest in ventures aligned with mental health, sustainability, and forward-facing technology.

Alongside the consulting work, I coach. I'm a Certified Co-Active Coach and PCI Certified Integration Practitioner, trained in harm reduction, trauma-aware practice, and ethics. My approach is shaped by over a decade of personal practice including meditation, somatic work, plant medicine, Vipassana retreats, and the Hoffman Process.

I'm based in Cape Town. I work with clients worldwide.